The Ultimate Guide to Launching a Luxury Picnic Company

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We’ve all heard about the excitement surrounding this emerging field that offers opportunities for both parts- and full-time employment.
Our research, however, has shown that the luxury picnic industry has exploded in the last two years of the pandemic and that it is an extremely lucrative business opportunity with minimal overhead and high potential returns.

A lot of terrible things happened to us during the pandemic that we would never have expected.
For one, we were laid off and stuck inside for days on end.
When there was suddenly less demand for people to work as hosts and performers, this hit the hospitality and entertainment industry particularly hard.

Despite this gloom, people found creative ways to make money that would have been unthinkable during more prosperous times.
The high-end picnic market is one promising avenue to investigate.
Over the past two years, many people in the hospitality industry, as well as inexperienced amateurs who enjoy being creative and putting things together, have started dabbling in the luxury picnic business.

Based on our analysis and conversations with luxury picnic entrepreneurs, we know that this is a highly profitable and low-overhead business model.
Customers love it because they can enjoy delicious food and pleasant company in a warm, inviting space that is also perfect for taking photos thanks to all the Instagram-worthy decorations.

Your desire to indulge your inner childlike creative while also making a living compels you to explore the potential of this industry by launching your own luxury picnic business.
However, it is often difficult to know where to begin when launching a new business.
You may be uncertain of the best course of action, the best tools to employ, the best way to move forward with an efficient business plan, or whether or not the anticipated profits will be realized.

If you’re interested in starting your own luxury picnic business, but don’t know where to start, this article is for you.

What Exactly Constitutes a High-End Picnic?

What, then, constitutes a high-class picnic?
Put simply, it’s a professionally planned and curated picnic in the great outdoors, complete with all the prerequisites for a memorable meal shared with friends and family in the setting of your choosing.
You can relax with friends while sipping coffee or tea in the great outdoors.
The unique selling proposition of this company is the sheer joy of getting dressed and walking into a picnic that has been meticulously prepared according to your every whim.
The fact that there is no need to clean up afterward is an added bonus.
Planners keep hold of all of that for you.

Therefore, luxury picnic planners provide the venue, picnic decorations, catering, wait staff, and cleanup.
It’s like going to a restaurant, except cheaper.

People’s desire for fun and companionship during the pandemic led to a boom in the high-end picnic industry.
People flocked to the outdoors and rediscover the joy of picnicking when they could no longer enjoy coffee and dinner with friends and family inside.
Some sharp-witted business people and event organizers saw an opening to fill, and they did so by creating outdoor picnic cum dining experiences where people could gather in large groups for casual get-togethers or celebrations without fear of spreading the virus.

There are more benefits than drawbacks to this thriving business sector.
It’s a company that doesn’t need a physical location to function normally; rather, it thrives in the digital realm.
That means you won’t have to spend as much on rent, utilities, and other operational expenses.
On the other hand, if you have a well-thought-out business plan and attract more customers quickly through things like optimized booking systems and social media marketing, you’ll see greater financial success.

When times are tough, the luxury picnic industry can serve as a symbol of optimism and possibility.
Its success demonstrates that when the standard method of making money is no longer fruitful, it is possible to try something new.

How Much Money Can You Make Offering Luxury Picnics?

We estimate the annual revenue of the luxury picnic industry to be in the hundreds of thousands of dollars after conducting market research and talking to the owners of several different-sized businesses in the sector.

Based on our data, we know that a medium-sized business owner who offers medium-priced packages earns around $12,000 to $15,000.
Income is received in the form of prepayments for scheduled future appointments as the business expands and a flurry of new customers makes for a constant stream of bookings.
This monthly income from, say, up to 60 bookings a month, can easily exceed $15,000 a month.

The monthly revenue is proportional to the size of the picnic, the number of guests, and the amount of money put back into the business.
After paying all your bills, advertising, and reinvesting in your business, you can expect to take home between $5000 and $6000 per month.

How Much Money Do You Need to Start a Luxury Picnic Company?

The amount of money required to launch your luxury picnic business is entirely dependent on where you want it to go and the scale at which you want to operate.
These elements determine your necessary and optional costs.

Essential costs are those that are absolutely necessary to get your business up and running.
These include costs for business and domain name registration, business software, essential marketing tools, website development, web hosting services, permits, transportation, supplies, and service and clean-up costs.

Then there are optional costs that are included in the business plan and can help the company operate more efficiently and reach new heights.
However, as a business owner, you decide how far you want to stretch your budget with these.
What we call optional here may be an absolute necessity for some of you.
Utilities and rent (for storefront businesses), business insurance, lawyer fees, employee salaries, advertising materials such as business cards and brochures, and social media marketing are some of these costs.

Purchasing standard supplies once and then reusing them for each picnic is one way to reduce your costs.
This, however, includes any washing or sanitizing expenses.
Expect to pay more for extras such as food, props, and activities.

How Do You Launch a Luxury Picnic Service?

Starting a business from the ground up is an exciting and exhilarating experience.
It’s not without its share of perplexity, questions, and cold jitters.
There is a wealth of ‘how-to’ information available on the internet, and you may feel overwhelmed and intimidated by it all.

You can safely follow these fundamental steps to start your high-end picnic company without further stress.

  1. Choose a Catchy Business Name and an Eye-Catching Logo

First and foremost, you must have a name for your company.
Though your mind may be racing with ideas for creative titles, keep your business name short, simple, and something that potential customers can easily remember and recall.

Once you’ve decided on a name for your company, you should check to see if it’s available.
This ensures that another company with the same name does not already exist.
Searching for the availability of the name may not be as difficult as it appears.
Begin by searching for the name.
The next logical step would be to visit the Secretary of State’s official website.

After you’ve decided on a name, create a logo for your business.
A professional logo can be a more expensive option, costing anywhere from $1000 to $5000.
If that’s not your cup of tea, you can go for a less expensive option, such as ordering a custom-made logo from Etsy for $200 to $500.
You can also create one yourself using free online graphic design tools like Canva.

2. Create a Business Website

We cannot overstate the significance of a good business website.
Consider your official website to be your virtual shopfront.
It reflects the identity and image of your company.
Furthermore, it is ‘the’ way to attract customers and build your company’s credibility.

When designing or having a website built, keep in mind that the site must provide an efficient and user-friendly experience to your customers.
Having a useful technical knowledge base is a good idea for this.
Don’t worry if you don’t have one; the world today is fortunate to have several credible web hosting companies, such as Hostnats, that offer website building, hosting, and maintenance services.

Through its shared hosting service, Hostnats provides you with all of the technical and website support services you need to give your business a strong online presence.
Our shared hosting service provides your website with essential features such as security and backups, free domain registration, business email, and much more.
Aside from that, Hostnats’ high-performance servers ensure incredible page speed, which improves the user experience.

When you choose our shared hosting package, you can design and build your own custom website in a few simple steps using our Website Builder.
You too can install WordPress with a single tap.
For those of you who are still hesitant to build your own website, Hostnats offers the option of having your custom website built for you.
So, once you’ve welcomed Hostnats into your professional life and entrusted us with your company’s online presence, you can sit back and relax while we handle everything.

3. Make a Comprehensive Luxury Picnic Business Plan

A luxury picnic business, like any other, requires a solid, practical, and well-researched business plan to operate and thrive.
Consider your business plan to be a step-by-step process that you must follow in order to get started and stay afloat.
It will include streamlining all critical aspects of the business, such as startup costs, operating capital and budget planning, service/product planning, and pricing.

Thus, you can organize your entire course of action by following some of these basic steps:

  • Register your company and domain.
  • Open a business bank account and acquire an EIN.
  • Market research on popular products, supplies, vendors, and services.
  • Create a shopping list.
  • Obtain basic supplies.
  • Plan and charge for your service packages.
  • Promote your company.

4. Promote Your Company

The final bullet point above introduces us to a critical aspect of any business: marketing.
You won’t sell no matter how good your offerings are or how cute your ideas are if you don’t market them well.

You can market your company in a variety of ways.
To begin, according to industry experts, you must physically get out there, select a few popular picnic locations, and set up your display.
Then, click the images you post on social media platforms such as Instagram, Facebook, and TikTok.
Getting images shared on social media is the quickest way to gain a large following.
You’re fortunate to have such a powerful tool to market your services in this day and age of social media marketing.
Make the most of it by posting adorable Instagram images.
Instagram is an excellent platform for displaying your innovative ideas.
The more appealing your Instagram posts are, the more followers you will have, which translates to more potential customers.

Hire a professional photographer to take photos for you if necessary.
It’s all about appearances in the luxury picnic business.
Invest as much time and money as possible in the quality of your picnic setup photographs.
You can also use social media advertising tools like Google Ads and ads on Instagram or Facebook to place paid ads.

Word-of-mouth marketing is a slower but more effective method of acquiring customers in real time.
Using traditional print marketing materials such as business cards, brochures, and flyers is also a professional way to market your company and services.

How Much Can You Charge for Your Services

Owners of luxury picnic businesses typically charge for standard services that are included in all picnic packages.
This includes preparation, setup, food, and cleanup.
Then, different packages provide a variety of service types and numbers.

There is a basic package for 2 to 4 people.
It includes the cost of setting the table, basic decor, a picnic basket or charcuterie board, and cleanup.
These packages typically cost between $150 and $250.
Each additional add-on in terms of food/beverage items, decor and props, and activities incur additional charges.

Luxury packages are typically more expensive, but they include a variety of additional features and services such as sparkling beverages, additional food items, and activities such as canvas painting and games.
You can also customize your picnic package based on the occasion and your preferred theme.

Customizations and tailor-made packages typically have higher costs, which vary by company.

How to Get a Licence for Your Luxury Picnic Company

Licenses and permits can be intimidating for any new business owner.
The truth is that in the luxury picnic industry, you will require a permit for each and every picnic you host.

Permit regulations vary depending on where you are and where you are having your picnic.
Each picnic location, such as parks, beaches, and campgrounds, has its own set of rules and regulations for private picnics.
So it’s a good idea to look into the laws in your area and the picnic location to see if you can get a permit.

As a result, you will need to contact the location/park admin or director and follow the necessary procedures for obtaining a permit.
In some areas, you will be required to submit a “Certificate of Liability Insurance” for a fee.
It’s a necessary expense, but it’s also an investment that will help your future picnic projects run smoothly.


Starting a new business is a difficult and intimidating task.
Where there is boundless enthusiasm at the abundance of possibilities for realizing our aspirations, there is frequently nerve-wracking confusion and anxiety as a result of not knowing how to streamline the entire process.
We can get out of this condition of disorientation by getting organized with a step-by-step plan and a practical business plan.

On the other side, starting a luxury picnic company is a lucrative business with a proven track record of high earnings and inexpensive startup costs.
The luxury picnic company, a viral gift, has restored us to the concept of outdoor social and recreational gatherings while also giving us hope of making money through new and unconventional business opportunities.