3 Ways Web Hosting Affects Your Website’s Engagement, Traffic, And Profits

Are you happy with your current hosting provider ?

Choosing the best web hosting services is a difficult undertaking. There are several possibilities for shared hosting, dedicated hosting, and cloud hosting. Almost every company claims to be the finest, with a variety of services such as limitless bandwidth, unlimited disc space, free SSL certificates, pure SSD storage, and free emails.

They promise to guarantee you 99 percent uptime or more, as well as 24/7 support and site builders.

The web hosting provider affects the performance of your website in three ways, according to this article. These methods will assist you in making an educated selection.

1. Speed

Nearly half of your site visitors anticipate pages to load in two seconds or less, and 40% of visitors are more likely to abandon the site if it takes more than three seconds. Customers will get dissatisfaction with a longer loading time, and as a consequence, your company will suffer.

Site speed is a ranking factor for search engines like Google. The web pages load rapidly, and your website ranks well in the search engine results pages (SERPs) (Search Engine Result Page). While a well-optimized site will load quicker, there are additional aspects to consider.
The time it takes for a webpage to load is affected by a number of variables. The following are some of the most critical factors that influence the time it takes for a website to load:

Storage Type:

For many years, ordinary HDD or hard drives have been utilized for server storage; nevertheless, they have a technical constraint. The loading time is increased by the HDD’s moving mechanical components. Your website will load significantly quicker if you use a solid-state disc instead of a traditional hard drive. Since an SSD server can read and write requests from your users quicker, your website visitors will not have to wait as long for the web pages to load.


Other server resources and technical characteristics, such as RAM, CPU, and bandwidth, can slow down your website’s loading speed. RAM is in charge of storing data and making it accessible to your readers. Your website will run faster and perform better if you have more RAM. The amount of RAM you need depends on your website’s demands; a high-traffic eCommerce site will need more RAM, while a simple website with solely text content would require less.

The CPU acts as the server’s brain, performing all of the necessary duties. The task is done by the CPU cores. A larger number of cores ensures faster page loading. In most cases, four, six, or eight-core servers are sufficient to provide faster performance. The amount of server bandwidth you influence how quickly your website can load material for your visitors, therefore it’s a big deal. A decent option is to choose a web hosting company that offers more bandwidth.

It is recommended that you evaluate web page performance before making any modifications to your server resources. Pingdom Website Speed Test, GTmetrix, and Google PageSpeed Insights are three popular tools for this.

Other simple strategies to improve website loading speed include:

  • Reduce the size of your photographs by optimizing and compressing them.
  • Cut off the number of redirects you make.
  • Make your web pages cacheable.
  • Browser caching should be enabled.
  • HTML, JavaScript, and CSS should optimize.
  • Remove any plugins that we don’t need.
2. Uptime

Customers that are devoted to you will not wait long if your website is offline. They’ll start going to other websites one by one, and your brand’s worth and loyalty will plummet at the same time. A website with greater uptime, on the other hand, will create repeat consumers for your business.

  • Rank higher in the search engine results pages (SERPs):

Higher uptime will reward your website with a higher rating on Google search engine result pages, and this will also help your SEO ranking.

Some things might cause a website’s downtime to grow.

  • A sudden increase in online traffic:

Higher uptime might be triggered by a sudden spike in traffic to your website produced by genuine visitors or any illicit attacks.

  • Overloading the server:

A server is where your website is kept. Shared hosting with restricted resources, such as less RAM and a CPU with fewer cores, might result in greater uptime.

Customers that are devoted to you will not wait long if your website is offline. They’ll start going to other websites one by one, and your brand’s worth and loyalty will plummet at the same time. A website with greater uptime, on the other hand, will create repeat consumers for your business.

High website downtime may result in:

  • Customers are losing faith in your brand.
  • The bounce rate is on the higher side.
  • A lower SEO ranking is associated with a lower amount of repeat visitors.

Carefully examine the web host’s uptime guarantee. That hosting service is a solid choice if it is more than 99.5 percent. You should examine reviews from genuine consumers on unbiased websites in addition to the information provided on the website. Also, if necessary, contact those consumers.

3. Security

Attackers are continually on the lookout for weak websites, with online storefronts, healthcare, technology, and financial sites being the most popular targets. Cross-Site Scripting, Cross-Site Request Forgery (CSRF), Distributed Denial-of-Service (DDoS), SQL injection, and Phishing are all examples of this kind of attack.

If your service provider does not make sufficient efforts to safeguard your website from such assaults, you might find yourself in serious danger at any time. Cyber assaults on your website may result in the theft of your and your customers’ corporate and personal information, money theft, business interruption (in the case of an eCommerce website), and the loss of loyal customers and brand reputation.

By taking a few basic precautions, you can protect your website, financial information, and passwords

  • Your website will be less vulnerable to security attacks if you install security certificates and use the HTTPS protocol. An SSL certificate, or Secured Socket Layer certificate, encrypts the information sent between the client’s browser and your website (server). Some service providers give free SSL certificates, while others charge for them.
  • Your password acts as a barrier between hackers and system administrators (you or a member of your team). Nothing can prevent hackers from wreaking havoc on your website on a server once they get access to the password. To keep you secure, your password should be very strong and random. Passcodes that include your name, the name of your favourite sports team or the name of your spouse are not recommended.
  • To make your websites impregnable, you must maintain them up to date. To lessen the risk of your websites being vulnerable, update the software and plugins. Enable the auto-update function in your cPanel if possible.
  • Remember to back up your website material completely to ensure a successful recovery in the case of a cyberattack or website breakdown. Some hosting companies provide a backup solution in their plans, while others, such as WordPress’s UpdraftPlus and VaultPress, provide backup plugins.
    The web host is in charge of the whole hosting environment. As a result, it is your hosting provider’s job to perform the above-mentioned actions on your behalf, or they may assist you in doing so on your cPanel.
It’s Your Call

Website performance is influenced by three main factors: speed, uptime, and security. However, there are additional factors that impact your brand’s online performance, and it is solely the job of your web hosting company to help you in these instances.

If your web hosting provider offers a free domain name for a year, a free SSL certificate, a 99.9% uptime guarantee, various add-ons, 24/7 customer service, and safe payment methods, you should consider hosting your website or application on their servers. Hostnats will be the best shot if you choose. Hostnats provides cost-effective hosting plans which are gonna be best for your website.


Your job is to prepare the material for the website, and your web hosting business provides the basis for you to host the website on their server. A good hosting company may assist you in taking your website to the next level, while a bad hosting service can be a nightmare in your life, with regular downtime and cyber-attacks on your website. Remember to keep an eye on the most critical characteristics while looking for a host for your new website so you can make an educated selection.