SEO Reporting Software: The 3 Most Popular Options for Business

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Do you want to use SEO reporting software for your clients, but aren’t sure how to get started? ‘ Maybe you’re looking for a new tool or a more user-friendly way to access analytics. An SEO reporting software that works for both your company and your clients is essential at any stage of the SEO journey.

This post will begin to discuss some of the best software in the industry that can provide you with all the information you need.

SEO Reporting Tools Explained

Search Engine Optimization (SEO), better known by its acronym SEO, is an essential part of our digital content strategy. Even if your efforts are successful, how can you know for sure? Analytics presented in a report is where SEO reporting software comes into play as it provides this information. This report gives you a “behind-the-scenes” look at how your website is performing. It gives you information on the number of visitors, the speed of the page, the overall ranking, and a slew of other important factors.

What if your client has begun using SEO keywords in their website’s digital content? Now that it’s been thirty days since you started using those keywords, you’d like to know if they’ve produced any measurable results. Analytics from that period of time would be included in an SEO report that you would receive. It’s important to keep track of how things are progressing so that you can make adjustments in real-time.

There are many types and prices of SEO reporting software to choose from. Paying for software often gives you access to more in-depth analytics features that a free version does not. However, determining what you want to measure at the beginning will help you and your clients choose the right software. As an added convenience, SEO reporting software is available both online and as a downloaded program for your computer. It’s important to know how many people will be using the software before making a decision. Login-based software may be more efficient for large organizations that need to access the same information.

It’s critical to pick an SEO agency tool you can rely on when working with your client’s sensitive data to make important decisions.
However, despite the lack of a perfect program, many can provide useful tools and insights.

The three most popular SEO reporting tools, as used by SEO agencies, are listed below. There will be a brief description of each software, as well as a direct link so that you can try it out for yourself, included in the list.

1. SEMrush

SEO, keyword research, marketing insights, rank tracking, traffic analytics, and more can all be found in SEMrush, popular software that offers a variety of tools. You can see what your competitors are doing and adjust your strategy accordingly with this software’s ‘competitor SEO analysis’ feature.

An easy-to-use interface makes it possible to search for analytics quickly. SEMrush is a one-stop-shop for all things SEO. It compiles a comprehensive report for you to share with your clients.

Cost: Monthly subscriptions start at $119.95 per month.

2. Google Data Studio

It’s free to use Google Data Studio to look at SEO analytics using data from a variety of sources including AdWords and Google Analytics, YouTube and BigQuery, and various social media platforms.

Data visualization and the ability to share and collaborate with others are two major features of Google Data Studio that make it a very user-friendly tool. There are a variety of templates to choose from in this software. It’s easier to pick and choose where you want to get analytics when there’s a wider range of options. Google Data Studio has a blank document where you can start from scratch and customize your report using SEO-specific analytics. Using this tool, it’s easy to get lost in the endless possibilities of SEO.

3. Unamo

An SEO analytics tool, Unamo simplifies the process of navigating the world of SEO. As a good starting point, Unamo covers a wide range of important metrics, including daily keyword rankings, industry comparisons, local SEO performance, search engine results pages (SERP), and more.

Screenshots of the search results are one of Unamo’s SERP features.
After a search is made, the SERP (Search Engine Results Page) is the page that displays the results. Search engine optimization (SEO) is all about getting content to rise to the top of a search engine’s results page in order to increase its chances of being clicked on. It is possible to track your rankings and where they appear on a daily basis using SERP Screenshots.

USD $19/month as starting price.

Choosing the Right SEO Client Reporting Decisions

What happens after you select an SEO agency tool and run a report on your website’s performance? A “good” SEO report is not always as good as it appears when providing SEO client reporting. Choosing some SEO best practices over others may be necessary because each client is unique, even if it means a lower SEO report score.

Consider, for example, moving the digital content to a different web hosting service. Choosing web hosting services that understand SEO is critical to the success of your website.

If you’re looking to improve your search engine rankings, you should look for a web host that provides excellent security and automatic backup. Additionally, on-page SEO optimization and web design can help improve SEO report scores, which may benefit your client(s) in the long term. When putting together an SEO client report, it’s important to keep in mind things like these, which may not be included in SEO reporting software.

Wrapping It Up

Keep your eyes open for new ways to improve your SEO, even if you’ve found a reporting software that works well for you and your clients.
Check out our SEO-related posts for ideas on how to implement SEO practices into your digital content to get the best results possible.