Server Speed and Business Revenues: Exploring The Relationship

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In recent years, there has been an increase in the demand for internet-based information and services.
This has only been feasible because of the rapid growth of online apps.
It is common knowledge that people prefer to get the majority of their daily life data from web-based services hosted on servers.
Client requests are received by servers, which are processed and then delivered to end-users.
One criterion determines the effectiveness and efficiency of web servers: how exact and fast they can respond to their clients.

If a website is slow to load and takes a long time to load, it will inevitably lose money and sales.
In today’s web-regulated world, a web-optimized webpage with a shorter load time should expect a better user experience, higher conversion rates, and increased sales revenue.

Why Is Website Loading Time Important?

The length of time it takes for a webpage or website to fully load and appear on the screen is referred to as web page load time or website load time.
This contains all of the site’s material, including text, photos, and videos.
File sizes, page type, website server or host, and ad plugins or widgets all contribute to the speed or load time.
According to a report conducted by Unbounce in 2019, about 70% of web visitors say that the time it takes for a website to load has an impact on their inclination to buy eCommerce.
Following Google’s transition to mobile-first indexing, loading time has become an essential ranking criterion for websites.

Take a look at this diagram that demonstrates the function of the server in determining the time it takes for a website to load:

  • After the user types in a URL, the browser sends a request to the server via the network.
  • The request is handled by the server.
  • The server responds with the message to the browser.
  • After the page content has been loaded, the browser makes the complete page available to the user.

Website Speed & Page Traffic

The speed of a website, the amount of traffic it receives, and the conversion rate are all intertwined.
It is a proven truth that if a website takes more than three seconds to load, half of its visitors will abandon it.
The speed with which a website load has an impact on revenue; even a one-second increase in loading time will result in a 5 percent increase in conversions.
Why?
In this scenario, the ‘patience is a virtue’ rule does not apply.
No user or visitor enjoys waiting for a page to load; as a result, faster websites result in happier visitors.

The Effect of a Hosting Server on the Speed of a Website

The web hosting services and the server on which the website is hosted can have a significant impact on how quickly the website loads for users.
Web pages will load slowly for each visitor if the server does not have enough resources.
The type of hosting service also influences the speed.
For many small websites, shared hosting is the most popular option; however, it is not the ideal option for everyone.

VPS or virtual private servers are recommended for larger websites with a higher number of visits.
When compared to shared hosting, VPS offers superior performance at a lower cost.
A dedicated hosting plan is recommended for websites with a lot of traffic since it gives you complete control over the server resources.

A slower server results in lower revenue

No one really loves to visit websites that take a long time to load.
This irritates and frustrates the users.
Keep in mind that everyone has a better and faster option.
Slow page load times result in lower conversion rates and income for the company.
For the company and its potential consumers, this is an unforeseen circumstance.
Users abandon websites that take longer to load, as evidenced by technical SEO audits of those sites.
Slow server speeds may cause a large quantity of revenue to be lost outright.
As a result, this scenario necessitates rapid action.

More revenue comes from a faster server

Websites will load faster if the server gets faster, and viewers will spend more time on the website if the server is faster.
Not only do users appreciate fast-loading websites, but search engines like Google do as well.
Crawlers are used by Google to inspect or crawl the website.
If Google notices that a website is loading more quickly, it will give it a higher ranking on search engine results pages.
Visitors will be able to find the website easily, resulting in more revenue from potential clients.
Big firms have seen a boost in income as a result of making their websites load faster.

The Relationship Between Server Speed and Revenue

There are innumerable websites on the internet, and more are being added on a daily basis.
To stay ahead of the competition, every website must be housed on high-speed servers with plenty of bandwidth in order to load faster and prevent losing to websites that perform better.
The financial return from a website is directly proportional to the server’s performance.
The increased traffic can benefit websites that use servers that give faster loading times, which can have a significant influence on income.

The Optimal Website Page Load Time

The website should be as quick as feasible to load.
However there is no universal metric for determining if a website is quick or sluggish, but it is vital to know how long it takes for a website to load.
The loading speed should be 3 seconds or fewer, according to a general rule.
If a website loads in less than 5 seconds, has a high probability of being accepted by users.
If the loading time exceeds 10 seconds, the website’s chances of being accepted will be reduced.

Here’s how a website beats the competition when it comes to loading speed:

  • The website loads in 5 seconds, which is faster than about 25% of the web.
  • The website loads in 2.9 seconds, which is faster than about half of the web.
  • The website loads in 1.7 seconds, which is faster than almost 75% of the web.
  • The website loads in 0.8 seconds, which is quicker than 94% of the web.

There are some performance metric tools available to measure website speed on the server, as well as suggestions for how to optimise page loading time.
Sematext, Google PageSpeed Insights, WebPageTest, and GTmetrix are some of the tools you can employ.

How Can Server Response Time Be Improved?

Important suggestions for improving server response time include:

  • Web Hosting Reliability: The server chosen to host the websites should be able to meet the website’s requirements.
    The server’s bandwidth should be increased, and its response time should be consistent.
  • CDN: A content delivery network (CDN) is a collection of proxy servers located throughout the world that serve material to users.
    The use of numerous CDNs in different areas ensures faster server speeds, as hosting servers in different locations can lower website load time.
  • Database Optimization: Database optimization affects server response time because optimised databases serve users more rapidly.
  • Avoid Overloading The Website: Using simple or lightweight templates with few themes and plugins might help you save time loading your website.
  • Check PHP Usage: PHP programs should not use vital website resources, as this can slow down the website’s loading speed.

For Faster Loading, Use a Dedicated Server

The speed of a website is determined by the speed of the hosting servers.
Although shared hosting is less expensive, dedicated servers have more power and resources, allowing websites to load faster.
There are numerous advantages to dedicated hosting, including:

  • Even for websites with complex themes and animations, page loading is faster.
  • A higher level of protection.
  • Ability to manage additional traffic without experiencing any downtime.
  • Increased uptime.

Conclusion

Businesses with an online presence have recognised the value of server speed and its contribution to revenue growth.
This article has addressed some methods for increasing server speed in order to assist website owners.
Dedicated server hosting appears to be the most viable alternative, as shared hosting cannot provide the maximum potential for increasing server speed.
Choosing the best server for increasing website speed is a profitable investment that will help you compete, win client trust, and improve income.